The Programme (Bachelor of Business Administration), started in the year, 2015 This is a career-enhancing course that builds ones understanding of management. It is targeted for developing general management skills apart from functional competencies. It will equip students with the foundations of strategy, finance, marketing, operations and people management skills and the way these functions integrate for organisational success, helping in quicker decision-making and employing an integrated approach to managing ones business.
Individual courses will give students the knowledge needed to work cross-functionally within the organization, become more skilled in the basics of business management, provides learning to the students on new approaches developed at world’s leading academic institutions and globally known companies that are needed to effectively manage businesses, teams, and individuals. The pedagogy will be highly interactive. It will leverage use of technology and will consist of, depending on the subject, a judicious blend of lectures, real life case studies, quizzes and assignments.
>> The Bachelor of Business Administration programme is a judicious mix of all functional elements of Business studies which provide participants with foundational knowledge on different aspects of the administration of a business concern.
>> It includes at one end the need to realize why an organization exists while the other shows the new frontiers to which it can be developed.
>> The programme intends to train the students to become competent enough for entry level management professionals.
>> Its basic aim to impart basic and operational knowledge on all functional areas of management makes the programmeconvergently unique.
>> The core objective of the programme is to make young BBA’s a change agent in the society by fostering values.
>> This programme is designed to develop knowledge on the functional parlour of business administration.
>> The disciplines it covers include management, commerce, banking, economics, industrial psychology, law, mathematics, statistics, accounting, communication, computer application and accounting software.
>> At the under graduate level no other programme provides the student a feel and basic understanding on such a variety of disciplines.
>> These disciplines are not merely touched upon but are dealt taking the serious contributions it can provide to running business enterprises.
>> The programme is designed in such a fashion to provide ample scope for practical exposure to the problems and opportunities of real business.
>> The two project studies one theoretical (Minor) and the other practical (Major) as well as the mandatory requirements of three industrial visit and resultant report presentation will provide a cutting edge to this under graduate programme over the other similarones.
• BBA - Bachelor of Business Administration
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